Endorsement from Sir Ranulph Fiennes
I thoroughly recommend, “When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic,” and thanks to this remarkable book, you won’t need to face the extremes of Antarctic weather to learn effective decision making techniques that will help you in modern life.Sir Ranulph Fiennes --
WHEN YOUR LIFE DEPENDS ON IT
Life-and-death tales from the days when Scott, Shackleton, Amundsen and Mawson battled the most isolated environment on earth.
One reader said it reads… “like a Bruce Willis movie with all the boring bits cut out and just the action scenes left.” The book is filled with valuable strategies in:
and Sheer Grit & Determination
that are as useful today as they were 100 years ago.
2 MIN SUMMARY OF THE BOOK
From Baz Gray — a modern-day Antarctic explorer
“I recently had the pleasure of listening to one of Brad’s talks, and I have read the book too. It is inspired and written not to tell the reader what to think but instead make him/her think. It gets you to ask the questions in a different way all together. It’s clever, informative, extremely well researched and a must for all Polar history enthusiasts. It is not just for the bookshelf, but for reading and enjoying.”Barry (Baz) Gray -- Explorer, Mountaineer, Member of the 6-man team that recreated Shackleton’s boat journey. In 2018, Baz is embarking on a solo unsupported crossing of Antarctica, which would be a world-first.
Reading When Your Life Depends on It provides a real treat for history lovers, action-adventure seekers, and those committed to making a real difference in their business enterprise.
Overlaying decision-making lessons of the early 1900 expeditions in the Antarctic with current day business decisions invites a shift in mind-set and action taking. Critical questions are posed, which are relatable, thought provoking and meaningful.
Grab a sweater and a warm drink as you discover the true stories of these heroic South Pole explorers.Kathy Fairbanks, Director of Client Solutions at Klemmer Leadership Seminars, Inc
I have just finished reading your book in sunny Portugal — where despite the heat I have found myself shivering while following the travails of the frostbitten and half-starved …
I think you’ve got a great book. It’s really well-written, keeping a good pace and bringing home the realities of the situations you’ve described. I think people will love it.
I have been telling my family about the most amazing stories: depots prepared but never even used; risking lives for emperor penguin eggs…They are now looking forward to reading it themselves once published!Kate Walters - London, UK
Incredibly engaging …
… immerses you into the amazing world of polar exploration—full of larger-than-life adventures.
The stories—and the settings—are gripping, exhilarating and inspiring.
But this book is also about something much larger—the deep, true, higher nature of all human beings. These men displayed highly heroic and compassionate morality in countless situations where supreme sacrifices were required. They made difficult decisions based on core values such as loyalty, devotion, commitment, friendship, love and more.
Along with being an immensely enjoyable read, When Your Life Depends On It will inspire you to contemplate your own values, and help you to shine an inner light on how you make decisions. We can all learn a lot from these heroic men, and in turn can incorporate these precious lessons into our own much-more-simple everyday lives.Lily O'Brien - San Francisco
Some of our recent blogs
There are no bad decisions, only bad results.” Decisions quickly made under extreme circumstances in the face of sudden unforeseen hardships or opportunities cannot be faulted for inattention to preparation or willful disregard of reality.
Hindsight, as they say, is always 20/20. The results of decisions—polar and non-polar, extreme and ordinary—are known by their outcomes. The roads not taken lead to obscurity.read more
One of the many valuable things I learned on our most recent book tour, was that in giving a book talk to a new audience, the interpersonal connections being made are more important than the words spoken, or even the words written. The study of all things Antarctic...read more
Our International Book Launch: Fram Museum, Oslo and Discovery Point, Dundee Scotland May 13-20, 2017
Two Antarctic Conferences in one week. The timing could not have been better. Our book was recently finished and we wanted to announce it to the world. The first was the “South Pole-sium” in Oslo. It was the third biennial meeting of this conference, organized by...read more